Index to THIS page: Goal
Consulting Services ||
Consultant: Al Norman
help local community coalitions on-site to design and implement successful
campaigns against megastores and other undesirable large-scale developments.
Developing the basic coalition infrastructure
necessary to conduct a coordinated campaign: building the group itself,
membership, name, delegation into task areas (fund-raising, media, visibility),
assessing local politics, timelining the process, securing legal assistance,
establishing campaign objectives, and shaping the message of the campaign.
Strategic planning gives local groups a structure to begin further organization.
Especially useful to an ad hoc group that has not done previous organizing.
Citizens groups are comprised of part-time
volunteers. Campaigns that succeed must have at least part-time field operations
assistance on the ground, with on-going telephone support. Field Operations
oversees the on-site assistance with the daily logistics of conducting
a grass-roots and media campaign. Field operations will vary according
to the dynamic of each case, and includes: carrying out the objectives
defined during strategic planning; securing necessary consultants (legal,
polling) overseeing media efforts (letters to the editor, display ads,
cable TV, news features, etc.); raising money.
When campaigns involve binding or non-binding
referendums, town meeting votes, exit polls, or any other voter-related
activities, Sprawl Busters provides: voter identification (phone canvassing),
GOTV efforts, pursuasion mailings, media and visibility strategies, and
Every campaign needs pyrotechnics. Sprawl
Busters Consultants attract the media because of a national reputation
in megastore field. Special Events can include: VIP press conference near
site, release of a study or report, exclusive interviews, campaign kick-off,
Community groups get follow-up support
by phone. This can include special data searches, strategic responses,
media assistance, etc.
The Consultant: Al Norman
Al Norman achieved national attention
in October of 1993 when he successfully stopped Wal-Mart from locating
in his hometown of Greenfield, Massachusetts. Since then he has appeared
on 60 Minutes, and gained widespread media attention from the Wall Street
Journal to Fortune magazine. Al is the editor of the monthly Sprawl-Busters
Alert, and has traveled throughout the U.S. helping dozens of local coalitions.
60 Minutes called Al "the guru of the anti-Wal-Mart movement."
Al's Newsflash blog is one the longest running blogs on the internet, features the latest news on big box battles from around the globe, and is available as an RSS feed . You can also follow Al on Twitter and on the Huffington Post .